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The following books dealing with public relations can be found, except where noted, in the reference area of the library located on the first floor to the west (right) of the reference desk. Note that reference books do not circulate and cannot be checked out.
|
Title |
Call Number |
|
AMA management handbook (3rd ed.) |
REF HD31 A481 1994 |
|
The Dartnell public relations handbook (3rd ed.) |
REF HD59 D28 1987 |
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Effective public relations (9th ed.) - at 1st floor reference desk |
REF HM1221 C88 2006 |
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Lesly's handbook of public relations and communications (5th ed.) |
REF HM263 L46 1998 |
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O'Dwyer's directory of corporate communications |
REF HD59 O35A 2002 |
|
PR news casebook: 1000 public relations case studies |
REF HM263 P657 1993 |
The following books dealing with public relations can be found in the book stacks of the library located on floors 1-4. Note that books located in the stacks circulate and can be checked out.
|
Title |
Call Number |
|
Creativity in public relations (3rd ed.) |
HD59 G683 2007 |
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Dealing with an angry public: the mutual gains approach.... |
HD59.6 U6 1996 |
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Good-bye to the low profile: the art of creative confrontation |
HD59 S33 1986 |
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Lifestyle and event marketing: building the new customer partnership |
HM263 L46 1983 |
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The marketer's guide to public relations |
HD59 H276 2006 |
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PR!: a social history of spin |
HM263 E849 1996 |
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Public affairs in practice: a practical guide to lobbying |
JF118 T56 2007 |
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Risk issues and crisis management (3rd ed.) |
HD59.5 R44 2005 |
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